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Akademia kreatywności

Creativity Academy – An Innovative Approach to Business

Creativity is not just the ability to generate new ideas – it’s a key competency that enables companies to gain a competitive edge, introduce innovative solutions, and effectively adapt to dynamic market changes.

The Creativity Academy is a program that combines theory with practice, allowing participants to develop in three key areas:

  • Developing Creative Thinking Skills – Participants will learn proven methods to stimulate creativity and apply it in their daily work.

  • Practical Application of Creativity in Business – The program provides tools for implementing innovative strategies in management, marketing, and technology.

  • Minimizing Risks Associated with Creativity – Participants will learn how to effectively implement new solutions while avoiding typical barriers and challenges.

By participating in the Creativity Academy, attendees will gain knowledge and competencies that will translate into tangible benefits for their organizations – increased efficiency, better change management, and the ability to adapt to new market conditions.

Who is this course for?

The Creativity Academy is designed for:

  • Managers and team leaders who want to better manage innovation processes within the organization.

  • Business owners seeking effective methods for business growth and building a competitive edge.

  • Marketing and strategy specialists interested in using creativity to distinguish their brand.

  • Individuals responsible for innovation and development in companies who want to implement modern solutions.

The program is designed to be valuable for both leaders of large corporations and owners of smaller businesses or startups.
 

Program Description
 

The Creativity Academy program consists of 10 modules that comprehensively develop creative thinking skills and their application in business.

  1. Creativity as a Key Competency in Business – The importance of creativity in company strategy.

  2. Measuring and Diagnosing Creativity – How to assess the level of creativity in an organization.

  3. Creativity Boosting Techniques – Tools and methods supporting creative thinking.

  4. Creativity in Management – How to build an organizational culture based on innovation.

  5. Creativity in Marketing – How to distinguish your brand through innovative communication approaches.

  6. New Technologies and Creativity – Integrating innovation with digital transformation.

  7. Creative Problem Solving – Methods for analyzing situations and making decisions.

  8. Barriers and Risks of Creativity – How to handle market resistance and technological limitations.

  9. Case Studies – Analysis of successes and failures of companies using creativity.

  10. Project Workshop – Practical application of acquired knowledge in real business scenarios.

Each module combines theoretical content with practical exercises and case studies, allowing participants to effectively absorb the knowledge and immediately apply it to their business.

Instructor:

Profesor Hanna Godlewska-Majkowska

Prof. Hanna Godlewska-Majkowska

Professor Hanna Godlewska-Majkowska is a respected expert in entrepreneurship, innovation, and smart organizations. She has been associated with the SGH Warsaw School of Economics for years, where she leads the Institute of Enterprise and the Innovation Management Unit. She has served as SGH Vice-Rector for Cooperation with the Environment and as the Rector's Proxy for Equal Treatment. She has been twice recognized in the Top-10 best SGH lecturers, awarded the Silver Cross of Merit, and the Medal of the National Education Commission.

A mentor and advisor to business and local government leaders, she supports them in developing creativity, emotional intelligence, and management strategies in uncertain conditions. She is the creator of the SGH Women’s Entrepreneurship Academy, the “Sails of Business SGH” competition, and the “Municipality 5!” Forum. Her expertise supports the development of innovative businesses and regions.

What does she advise on? ✅ Stimulating creativity and innovation
✅ Developing emotional and cultural intelligence in leaders and teams
✅ Managing teams in uncertain conditions
✅ Overcoming barriers to personal and professional development
✅ Creating and analyzing business models
✅ Strengthening the competitiveness of businesses
✅ Supporting smart organizations in business and local government units

She helps future leaders build bold strategies and effectively manage change!

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Creative Leader – Basic Level

The training consists of a total of 6 online sessions, each lasting 3.5 hours.

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Program:

  1. Creativity as a key competency in business

  2. Measuring and assessing creativity

  3. Techniques for stimulating creativity

  4. New technologies and creativity

  5. Creative problem-solving

  6. Project workshop

Price: 2400 PLN

The price includes participation in the training, a complete set of materials, and a one-time consultation on the training topic.

Creative Leader: "The 8D Method in Management"

The course is 3,5 hours long with one 30 minute long break, conducted in one day in an online format.

 

Program:

  • Introduction to creative management and the 8D method

  • Problem identification and root cause analysis

  • Generating and implementing creative solutions

  • Sustaining results and building a culture of creativity

Price: 500 PLN

Creative Leader: In-Person Workshop – Advanced Level

The workshops are conducted in groups of 12 to 24 participants and last for two days. Each day consists of two training sessions of 4 academic hours, with a 30-minute coffee break.

 

Program:

  • Creativity as the foundation of organizational strategy

  • The leader as a catalyst for innovation

  • Advanced techniques for creative problem-solving

  • Change management from a creativity perspective

  • Creativity in agile management methods

  • Overcoming barriers: How to handle difficult creative decisions

Price: 3600 PLN

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The in-person training will be held at a professional training center in Warsaw. Details will be provided later. The price includes participation, training materials, and refreshments.

Creative Leader: Training and Workshops – Customized Offer for Business Clients

For business clients looking to conduct training or workshops within their organization, we prepare a tailored offer based on a proprietary diagnostic tool developed by Prof. Dr. Hab. Hanna Godlewska-Majkowska. To receive an offer customized to your organization, please contact us..

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